While the affluent class is growing, it still represents only a small proportion of the Indian consumer market. Thus, brands relying solely on premiumisation as a category may face scalability challenges. In such a scenario, brands must make a conscious decision—whether to go wide on the consumer base or compensate for the narrow consumer base with premium prices.

As per Redseer’s Report on Indian Startup Landscape, the number of unicorns focused on profitability rose 1.5x in 2024 compared with 2022. However, this shift did not come at once but was led by a series of events in the Indian startup industry.

The growth in the Indian hotel industry has been surging post-COVID-19 due to rising tourism. Currently fragmented between large branded chains and small hotel groups, this industry is projected to grow at a CAGR of 4.73% between 2024 and 2029, as per IBEF.

Pricing is one of the most powerful tools in a founder’s kit, yet the most overlooked one. A pricing strategy isn’t just about covering costs, it goes beyond- shapes customer perceptions and builds brand positioning.

With the startup boom in India, it becomes evident for every entrepreneur to not only master their product but to master their finances as well. However, most startups fail in India due to a lack of understanding of their business finances. This is where Unit Economics comes into the picture.

Many entrepreneurs focus entirely on driving sales and delivering exceptional services, ensuring customer satisfaction at all costs. Yet, despite impressive revenue figures in their financial statements, their bank accounts often remain dry. This happens due to one of the most overlooked aspects of business finance: Working Capital